Tilt Digital — Campaign Report
Afterlife
Bad Habits
YouTube — video views campaign
Impressions
69,127
People reached
TrueView views delivered
13,936
Paid views
Cost per view
$0.014
Just 1.4¢ per view
Avg. CPM
$2.88
Per 1,000 impressions
Total spend
$199.34
Of $200 budget (99.7%)
YouTube — vs. industry benchmarks
Cost per view
Up to 7× cheaper than typical YouTube campaigns
CPM — cost per 1,000 impressions
Well below average — reaching more fans per dollar
View rate (impressions → views)
Above average — the creative is genuinely hooking viewers
What this means for Afterlife
For just $199, we put nearly 14,000 paid views on the Bad Habits video at a cost-per-view up to 7× below the industry standard. The low CPM of $2.88 (vs. a typical $4–10) means YouTube's algorithm recognized the content as highly relevant to the right audience — keeping costs efficient and maximizing every dollar spent.
YouTube — organic growth from the campaign
Watch — Bad Habits (Official Music Video)
TikTok — conversions campaign
Impressions
77,867
People reached
Video views
48,074
On TikTok
View rate
61.74%
Watched the ad
Clicks to streaming
1,578
Destination clicks
Click-through rate
2.03%
Benchmark: 0.5–1.5%
Total spend
$199.35
Of $200 budget (99.7%)
Confirmed streaming conversions
165
Verified streaming actions
Cost per conversion
$1.21
Per verified streaming action
New paid TikTok followers
59
TikTok — campaign analysis
Strong performance across the board
This campaign delivered exceptional results for a music promotion. A 2.03% CTR — more than double the industry benchmark of 0.5–1.5% — confirms the Bad Habits creative is actively stopping people mid-scroll. With a 61.74% video view rate and 165 verified streaming conversions, the campaign drove genuine fan engagement, not just passive impressions.
CTR doubles the benchmark
At 2.03%, click-through rate is more than double the typical 0.5–1.5% benchmark for TikTok ads — the video creative is cutting through the noise and driving real action.
61% view rate is exceptional
Nearly 62% of people who saw the ad watched the video — a strong signal that the content resonates before a single dollar is spent on a click.
Broad cross-device reach
Strong delivery across iPhone, Android, and iPad confirms the audience isn't limited to one device type — a sign of genuinely broad appeal.
Targeting is dialed in
All targeted age groups received consistent impressions throughout the campaign. The algorithm identified and locked onto Afterlife's ideal listener profile — ready to scale.
Performance at a glance