Purchases
Purchase
Spend
Revenue
From Men
Age Group
(Men)
(Women)
The 25–34 male demographic dominates conversions, with a secondary cluster in 35–44. This aligns tightly with the brand's tattoo/streetwear aesthetic — targeting is hitting the right audience.
Instagram is the clear driver — roughly 3x the impressions and nearly 4x the results of Facebook. Budget is already gravitating toward the stronger placement, which is exactly what we want to see.
$27.04 per website purchase is a solid baseline for a streetwear brand still building its audience. 38 purchases on roughly $1,000 of spend shows the funnel converts.
Instagram is delivering roughly 3x the impressions and the majority of results compared to Facebook. The audience clearly lives on IG — budget should follow.
Conversions API shows +100% more purchases than Pixel alone in the most recent window — actual sales volume may be meaningfully higher than the headline number.
84% of purchases come from men 25–34 — directly matching the tattoo/dark-streetwear aesthetic of the creative. This is not a targeting problem, it's a scaling opportunity.
The camo pants restock ad pairs product detail callouts with scarcity messaging ("sold out by tomorrow") — this format is worth testing across other SKUs.