Visits
Profile Visit
(End)+329 gained
Frequency
At $0.33 per profile visit, this campaign significantly outpaces standard engagement benchmarks. Low ad frequency means the creative is still fresh — this audience is nowhere near saturated.
Impressions
Views
View
Ad spend on Perfect Storm created a halo effect — the video grew from 2,400 views at campaign start to over 24,000 views by end. A 10× organic lift. Subscribers grew from 603 → 612 during the flight.
$1.87 CPM on YouTube and $0.33 per profile visit on Instagram are well below industry benchmarks for music campaigns. Every dollar was working hard.
Paid impressions on Perfect Storm seeded an organic surge — the video went from 2.4k to 24k+ views. Earned media on top of paid, not instead of it.
Average Instagram ad frequency of 1.35 confirms the target audience hasn't been overexposed. The creative is still hitting. Prime candidate for scaling.
605 direct profile visits shift top-of-funnel awareness into mid-funnel consideration — fans who actively sought out the band after seeing the ad.
The warm audience built here is ready for retargeting around merch, vinyl pre-orders, and ticket sales. The groundwork is laid.
Keep the Instagram campaign running at $5–10/day. Set up pixel tracking and try getting some merch sales, vinyl pre-orders, ticket sales, etc. with retargeting — all the new profile visitors and existing engagers. We've bought the data, now let's monetize it.