Impressions
Views
Per View
CPM
Video delivered views at a fraction of the cost ($0.031 CPV vs $0.500 for Demand Gen), but Demand Gen carried the heavier impression load and was the primary driver behind the subscriber growth below — each format is pulling its own weight.
Ad spend on "Parties In LA" created a halo effect — the video nearly 3x'd its view count in one week, and the channel picked up +800 net new subscribers during the campaign window.
Demand Gen led the charge here — its broad reach across 25,280 impressions was the primary driver behind this subscriber bump, complementing Video's efficient view-building.
25–34 is the core, but the spread across 35–44 and even 65+ shows the song's reach extends beyond the expected demo — strong signal for broader playlist placements.
Female
Male
This campaign targeted a custom lookalike-artist segment built around the hyperpop/electroclash lane XKYLAR sits in. Female viewers outpaced male more than 2:1 — confirming the brat-pop audience is responding.
Video delivers views at $0.031 CPV, while Demand Gen drove the bulk of impressions and led the charge on subscriber growth. Keep both in the mix.
The promoted video went from 3.2K to 8.7K views in a week, with +800 subscriber growth — paid spend is translating directly into organic momentum.
The "similar artists" segment (Charli XCX, Slayyyter, Kim Petras, etc.) drove a 2:1 female-skewed audience — the brat-pop crowd is engaging exactly as hoped.
While 25–34 leads, meaningful view volume from 35–44, 18–24, and even 65+ suggests room to test broader age targeting without losing efficiency.